{"id":3910,"date":"2020-09-18T13:18:21","date_gmt":"2020-09-18T16:18:21","guid":{"rendered":"https:\/\/www.weg.net\/tomadas\/blog\/?p=3910"},"modified":"2020-09-18T13:18:21","modified_gmt":"2020-09-18T16:18:21","slug":"perspectivas-para-construcao-civil-apos-pandemia","status":"publish","type":"post","link":"https:\/\/www.weg.net\/weghome\/blog\/negocios\/perspectivas-para-construcao-civil-apos-pandemia\/","title":{"rendered":"Perspectivas para a constru\u00e7\u00e3o civil ap\u00f3s a pandemia"},"content":{"rendered":"

A pandemia do coronav\u00edrus afetou grande parte do mercado, atingindo os mais diversos segmentos. Portanto, qual \u00e9 a perspectiva para a constru\u00e7\u00e3o civil<\/strong> depois da pandemia?<\/p>\n

O setor tem criado a\u00e7\u00f5es e estrat\u00e9gias para amenizar os impactos e se preparar para o per\u00edodo p\u00f3s-pandemia. Seja voc\u00ea um lojista ou uma construtora, \u00e9 preciso se planejar n\u00e3o s\u00f3 para se manter forte durante esse momento mas tamb\u00e9m para o que vem depois.<\/p>\n

Pensando nisso, neste artigo, mostramos algumas perspectivas para a constru\u00e7\u00e3o civil ap\u00f3s a pandemia<\/u>. Com base em alguns insights e previs\u00f5es, voc\u00ea ter\u00e1 mais clareza sobre o cen\u00e1rio econ\u00f4mico e poder\u00e1 tomar melhores decis\u00f5es. Confira a seguir!<\/p>\n

4 perspectivas para a constru\u00e7\u00e3o civil<\/h2>\n

1. Maior preocupa\u00e7\u00e3o com a responsabilidade social<\/h3>\n

Se, por um lado, a pandemia acarretou muitos impactos negativos, por outro, ela trouxe ao setor a necessidade de refletir sobre suas pr\u00e1ticas e seus processos. Uma dessas reflex\u00f5es est\u00e1 relacionada com a responsabilidade social.<\/p>\n

Como as construtoras e incorporadoras est\u00e3o agindo em prol da comunidade? O que elas t\u00eam feito para dar suporte \u00e0 popula\u00e7\u00e3o? Nesse contexto, as empresas do setor come\u00e7aram a pensar mais nas a\u00e7\u00f5es sociais que podem adotar, fazendo da responsabilidade social uma tend\u00eancia para o per\u00edodo p\u00f3s-pandemia.<\/p>\n

\"\"<\/p>\n

2. Processos de constru\u00e7\u00e3o mais r\u00e1pidos, sustent\u00e1veis e seguros<\/h3>\n

J\u00e1 antes da pandemia, o setor de constru\u00e7\u00e3o civil buscava novos sistemas construtivos, processos mais produtivos e m\u00e9todos mais sustent\u00e1veis. Com o atual cen\u00e1rio, essa busca se intensificou para conseguir atender a novas demandas.<\/p>\n

Foi o que aconteceu, por exemplo, em algumas regi\u00f5es do Brasil com as obras hospitalares, cuja constru\u00e7\u00e3o precisou ser r\u00e1pida e sustent\u00e1vel. Nesse cen\u00e1rio, as constru\u00e7\u00f5es modulares, que j\u00e1 vinham ganhando espa\u00e7o no setor, tendem a se tornar ainda mais recorrentes ap\u00f3s a pandemia.<\/p>\n

Al\u00e9m disso, o desempenho e a qualidade dos empreendimentos ser\u00e3o cada vez mais valorizados nas constru\u00e7\u00f5es de edif\u00edcios. Al\u00e9m de projetos com melhor vida \u00fatil e maior qualidade em termos de estrutura e acabamento, tamb\u00e9m haver\u00e1 maior aten\u00e7\u00e3o com a sa\u00fade e a seguran\u00e7a das pessoas, seja pensando no bem-estar do cliente ou no do trabalhador da obra.<\/p>\n

\"\"<\/p>\n

3. Reflex\u00e3o sobre os espa\u00e7os corporativos e residenciais<\/h3>\n

Junto com a necessidade de novos processos de constru\u00e7\u00e3o, o setor passou a repensar os espa\u00e7os constru\u00eddos, seja corporativos, seja residenciais.<\/p>\n

Nesse contexto, a tend\u00eancia \u00e9 que ocorra uma queda na demanda por espa\u00e7os corporativos. Isso porque os planos de expans\u00e3o de muitas empresas deixaram de ser prioridade e muitos neg\u00f3cios est\u00e3o revendo suas pr\u00e1ticas de home office.<\/p>\n

Por outro lado, no mercado imobili\u00e1rio residencial, a perspectiva \u00e9 repensar os espa\u00e7os dentro de casa e os produtos para esse segmento. Com o aumento do home office, por exemplo, uma casa precisa garantir n\u00e3o apenas privacidade mas tamb\u00e9m produtos que atendam \u00e0s necessidades do cliente<\/a> considerando essa nova realidade.<\/p>\n

Tamb\u00e9m espera-se que os projetos de novos im\u00f3veis sejam modificados, criando, por exemplo, ambientes para home office em apartamentos e \u00e1reas de coworking em condom\u00ednios.<\/p>\n

4. Refor\u00e7o da estrutura\u00e7\u00e3o das lojas on-line<\/h3>\n

O comportamento do consumidor j\u00e1 vem se tornando h\u00e1 alguns anos cada vez mais digital. Com a crise sanit\u00e1ria, isso se consolidou, trazendo uma nova perspectiva para lojistas do setor de constru\u00e7\u00e3o civil.<\/p>\n

O que se tem observado durante esse momento \u00e9 que os neg\u00f3cios que j\u00e1 tinham uma estrutura de vendas on-line n\u00e3o sofreram tanto impacto, conseguindo minimizar as perdas causadas pelo coronav\u00edrus<\/a>. O cliente, por exemplo, que precisava de materiais e produtos para uma obra durante a pandemia n\u00e3o deixou de ser atendido e, consequentemente, a loja n\u00e3o deixou de vender.<\/p>\n

Isso mostra que, para aumentar as vendas na constru\u00e7\u00e3o civil<\/a> durante e ap\u00f3s a pandemia, a tend\u00eancia \u00e9 que os lojistas reforcem suas estruturas de venda on-line ou, se j\u00e1 n\u00e3o o fizeram, passem a criar um e-commerce<\/a>.<\/p>\n

\u00a0<\/p>\n

Essas s\u00e3o algumas perspectivas para a constru\u00e7\u00e3o civil ap\u00f3s a pandemia. Lembre-se de que o mais importante \u00e9 ficar sempre atento ao mercado para que voc\u00ea se planeje com estrat\u00e9gia e volte a crescer ap\u00f3s esse momento de crise.<\/p>\n\n\n

\"acessibilidade\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

A pandemia do coronav\u00edrus afetou grande parte do mercado, atingindo os mais diversos segmentos. Portanto, qual \u00e9 a perspectiva para a constru\u00e7\u00e3o civil depois da pandemia?<\/p>\n","protected":false},"author":3,"featured_media":4006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[100,1290,1323,1324],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-construcao-civil","tag-e-commerce","tag-perspectivas","tag-pos-pandemia"],"acf":[],"yoast_head":"\nPerspectivas para a constru\u00e7\u00e3o civil ap\u00f3s a pandemia<\/title>\n<meta name=\"description\" content=\"O que esperar do setor de constru\u00e7\u00e3o civil ap\u00f3s a pandemia? 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