{"id":348,"date":"2018-02-14T07:52:10","date_gmt":"2018-02-14T10:52:10","guid":{"rendered":"https:\/\/www.weg.net\/tomadas\/blog\/?p=348"},"modified":"2018-02-14T07:52:10","modified_gmt":"2018-02-14T10:52:10","slug":"negocios-de-impacto-social","status":"publish","type":"post","link":"https:\/\/www.weg.net\/weghome\/blog\/tecnologia\/negocios-de-impacto-social\/","title":{"rendered":"Voc\u00ea j\u00e1 ouviu falar em Neg\u00f3cios de Impacto Social?"},"content":{"rendered":"<p>Os Neg\u00f3cios de Impacto Social ou NIS, s\u00e3o empreendimentos que oferecem, de forma intencional, solu\u00e7\u00f5es para problemas sociais e\/ou ambientais, buscando a <a href=\"https:\/\/www.weg.net\/tomadas\/blog\/sustentabilidade\/arquitetura-sustentavel-harmonia-entre-ambiente-natural-e-construido\/\">sustentabilidade<\/a> a partir do equil\u00edbrio entre os objetivos financeiros, ambientais e sociais.<\/p>\n<p>Os NIS s\u00e3o constru\u00eddos a partir de uma perspectiva inovadora, que integra novas tecnologias e abordagens \u00e0 mobiliza\u00e7\u00e3o e ao engajamento dos diversos setores impactados pela proposta de valor. Portanto, al\u00e9m de ser vi\u00e1vel economicamente, um neg\u00f3cio de impacto social existe para buscar solu\u00e7\u00f5es sociais.<\/p>\n<h3><strong>Neg\u00f3cios de Impacto Social<\/strong><\/h3>\n<p>Dentre suas principais caracter\u00edsticas est\u00e3o:<\/p>\n<p>&#8211; a venda de produtos ou servi\u00e7os que contribuam para a melhoria da qualidade de vida da popula\u00e7\u00e3o de baixa renda;<\/p>\n<p>&#8211; ser capaz de sustentar financeiramente a empresa, de forma que ela n\u00e3o dependa de doa\u00e7\u00f5es ou capta\u00e7\u00e3o de recursos para suas opera\u00e7\u00f5es;<\/p>\n<p>&#8211; apresentar inova\u00e7\u00e3o no modelo de neg\u00f3cio;<\/p>\n<p>&#8211; ter potencial para alcan\u00e7ar escala e operar de maneira eficiente;<\/p>\n<p>&#8211; se comprometer em melhorar a qualidade de vida da popula\u00e7\u00e3o de baixa renda<\/p>\n<p>N\u00e3o existe um inventor para o conceito, mas especialistas afirmam que foi Muhammed Yunus, economista e banqueiro fundador do Grameen Bank, em Bangali, e ganhador do Pr\u00eamio Nobel da Paz em 2006, quem cunhou o termo. Os NIS surgiram a partir das d\u00e9cadas de 1970 e 1980, principalmente nos Estados Unidos e na Inglaterra. No Brasil, o movimento come\u00e7ou a ganhar espa\u00e7o h\u00e1 cerca de cinco anos e tem sido impulsionado pela atua\u00e7\u00e3o de incubadoras especializadas e pelas frequentes crises financeiras.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-349\" src=\"https:\/\/www.weg.net\/weghome\/wp-content\/uploads\/2018\/02\/negocios-de-impacto-social-1.jpg\" alt=\"negocios-de-impacto-social\" width=\"900\" height=\"406\" srcset=\"https:\/\/www.weg.net\/weghome\/wp-content\/uploads\/2018\/02\/negocios-de-impacto-social-1.jpg 1150w, https:\/\/www.weg.net\/weghome\/wp-content\/uploads\/2018\/02\/negocios-de-impacto-social-1-960x433.jpg 960w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3><strong>E qual o impacto que isso gera?<\/strong><\/h3>\n<p>Como o pr\u00f3prio nome j\u00e1 diz, os Neg\u00f3cios de Impacto Social geram impactos positivos na sociedade, principalmente porque incluem grupos de baixa renda na cadeia produtiva de valor, ofertando produtos e servi\u00e7os de qualidade e com pre\u00e7os acess\u00edveis, gerando oportunidades iguais.<\/p>\n<p>Isso pode ser bem mensur\u00e1vel principalmente na constru\u00e7\u00e3o civil, onde o projeto <a href=\"http:\/\/www.ateliedeideias.org.br\/bemorar\/index.html\">Bem Morar<\/a> \u00e9 um belo exemplo. O projeto oferece cursos e qualifica\u00e7\u00e3o na \u00e1rea de constru\u00e7\u00e3o civil, possui uma f\u00e1brica de tijolos, produzidos com menor impacto ambiental, assessora equipes de arquitetos na elabora\u00e7\u00e3o de projetos e ainda fornece cr\u00e9dito para obras e reformas. Tudo de maneira sustent\u00e1vel!<\/p>\n<p>Viu? Os Neg\u00f3cios de Impacto Social s\u00e3o muito mais simples do que parecem e constituem-se numa grande tend\u00eancia mundial. Afinal, eles conseguem aliar o lucro \u00e0 sustentabilidade, mostrando que \u00e9 poss\u00edvel conquistar o equil\u00edbrio entre os dois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os Neg\u00f3cios de Impacto Social s\u00e3o empreendimentos que oferecem solu\u00e7\u00f5es para problemas sociais e\/ou ambientais, buscando a sustentabilidade.<\/p>\n","protected":false},"author":3,"featured_media":350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144],"tags":[158,99,100,159,160,161,162,163,164,165],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-arquitetura-e-protecao-ambietal","tag-construcao","tag-construcao-civil","tag-construir","tag-impacto-social","tag-negocios-de-impacto-social","tag-nis","tag-oportunidade","tag-sociedade","tag-sustentabilidade"],"acf":[],"yoast_head":"<!-- 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