{"id":3237,"date":"2020-02-27T10:00:43","date_gmt":"2020-02-27T13:00:43","guid":{"rendered":"https:\/\/www.weg.net\/tomadas\/blog\/?p=3237"},"modified":"2020-02-27T10:00:43","modified_gmt":"2020-02-27T13:00:43","slug":"3-previsoes-para-o-mercado-da-construcao-civil","status":"publish","type":"post","link":"https:\/\/www.weg.net\/weghome\/blog\/negocios\/3-previsoes-para-o-mercado-da-construcao-civil\/","title":{"rendered":"3 previs\u00f5es para o mercado da constru\u00e7\u00e3o civil"},"content":{"rendered":"

O setor de constru\u00e7\u00e3o civil sofreu uma desacelera\u00e7\u00e3o nos \u00faltimos anos, mas depois de muitos desafios, a boa not\u00edcia \u00e9 que as recentes previs\u00f5es para o mercado da constru\u00e7\u00e3o civil<\/strong> s\u00e3o animadoras.<\/p>\n

De 2014 a 2018, a \u00e1rea passou por uma retra\u00e7\u00e3o de 30% no Produto Interno Bruto (PIB). Em 2019, devido \u00e0 queda dos juros, o PIB voltou a apresentar melhores resultados. Nos pr\u00f3ximos anos, a expectativa, segundo especialistas, \u00e9 que o mercado da constru\u00e7\u00e3o civil se reaque\u00e7a.<\/p>\n

Com tend\u00eancia de crescimento gradativo ao longo dos pr\u00f3ximos anos, a constru\u00e7\u00e3o civil tem boas perspectivas de futuro, devendo atingir seu ponto m\u00e1ximo em 2021.<\/p>\n

Confira as principais previs\u00f5es para o mercado da constru\u00e7\u00e3o civil<\/strong>, a seguir!<\/p>\n

3 previs\u00f5es para o mercado da constru\u00e7\u00e3o civil nos pr\u00f3ximos anos<\/h2>\n

\"tecnicas-de-venda-2\"<\/p>\n

1. O PIB da constru\u00e7\u00e3o civil deve crescer 3%<\/h3>\n

Segundo o Sindicato da Ind\u00fastria da Constru\u00e7\u00e3o Civil do Estado de S\u00e3o Paulo<\/a> (Sinduscon-SP) e a Funda\u00e7\u00e3o Getulio Vargas (<\/a>FGV<\/a>), o PIB do setor da constru\u00e7\u00e3o civil deve crescer em torno dos 3%. Em 2019, o \u00edndice j\u00e1 apresentou avan\u00e7os, sobretudo devido ao consumo de fam\u00edlias, por meio da autoconstru\u00e7\u00e3o e realiza\u00e7\u00e3o de reformas. A possibilidade de saques do FGTS teve grande influ\u00eancia para essa retomada.<\/p>\n

Outro ramo que ajudou a elevar o PIB foram os servi\u00e7os especializados para obras. A tend\u00eancia para 2020 \u00e9 que o consumo das fam\u00edlias continue crescendo e contribuindo para a melhoria do setor.<\/p>\n

As edifica\u00e7\u00f5es residenciais tamb\u00e9m devem ter um crescimento mais significativo nos pr\u00f3ximos anos. Com as novas obras, as previs\u00f5es para o mercado da constru\u00e7\u00e3o civil<\/strong> tendem a melhorar como um todo, estimulando o aumento de m\u00e3o de obra, insumos e servi\u00e7os na \u00e1rea.<\/p>\n

\"tecnicas-de-venda-3\"<\/p>\n

2. A constru\u00e7\u00e3o civil contribuir\u00e1 para maior gera\u00e7\u00e3o de empregos<\/h3>\n

De acordo com dados do Cadastro Geral de Empregados e Desempregados, do Minist\u00e9rio do Trabalho<\/a>, o setor da constru\u00e7\u00e3o civil criou cerca de 96 mil empregos em 2019, o que representa quase 20% dos novos empregos no pa\u00eds nesse per\u00edodo. Para fins de compara\u00e7\u00e3o, em 2018, o setor contribuiu com cerca de 12% do total das vagas criadas.<\/p>\n

Para os pr\u00f3ximos anos, a expectativa \u00e9 que esses n\u00fameros continuem crescendo. O saldo positivo est\u00e1 relacionado tanto ao setor informal quanto \u00e0s construtoras, que v\u00eam gerando diversos cargos em diferentes \u00e1reas e n\u00edveis de forma\u00e7\u00e3o, em todo o pa\u00eds.<\/p>\n

O maior crescimento, contudo, ainda se concentra em algumas pra\u00e7as, como na regi\u00e3o Sudeste, que tem grandes incorporadoras e construtoras. Ainda que em outras partes do pa\u00eds o aumento de empregos deva ser mais lento, a perspectiva \u00e9 que surjam, no decorrer do tempo, mais e melhores oportunidades para profissionais da \u00e1rea.<\/p>\n

\"tecnicas-de-venda-4\"<\/p>\n

3. Lan\u00e7amentos e vendas de im\u00f3veis devem crescer de 10% a 15%<\/h3>\n

A previs\u00e3o do Sindicato da Ind\u00fastria da Constru\u00e7\u00e3o Civil do Rio Grande do Sul<\/a> (Sinduscon-RS) \u00e9 de que o crescimento nos pr\u00f3ximos anos seja gradativo, \u00a0j\u00e1 que se trata de um momento de recupera\u00e7\u00e3o do setor. Novos projetos est\u00e3o sendo realizados pelos empreendedores, o que mostra boas perspectivas para um mercado constante de constru\u00e7\u00e3o e venda de im\u00f3veis.<\/p>\n

Com a mesma tend\u00eancia de previs\u00e3o, a C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o<\/a> (CBIC) espera um crescimento de 10% a 15% em rela\u00e7\u00e3o aos lan\u00e7amentos e \u00e0s vendas de im\u00f3veis. A expectativa \u00e9 de que, em 2020, o setor apresente melhora em compara\u00e7\u00e3o aos anos anteriores, e que, em 2021, atinja seu \u00e1pice de crescimento.<\/p>\n

Com essa perspectiva de aumento na produ\u00e7\u00e3o, h\u00e1 uma excelente oportunidade para que o mercado da constru\u00e7\u00e3o civil busque melhorar a gest\u00e3o de equipes de obras<\/a>. Assim, as chances da construtora fazer com que esse crescimento d\u00ea certo s\u00e3o maiores.<\/p>\n

Al\u00e9m das boas previs\u00f5es para o setor, \u00e9 importante lembrar que n\u00e3o s\u00e3o apenas as construtoras v\u00e3o viver esse reaquecimento. Por consequ\u00eancia, o varejo tamb\u00e9m tende a crescer. Por isso, \u00e9 fundamental que os lojistas do setor tenham planejamento para aumentar as vendas na constru\u00e7\u00e3o civil<\/a>.<\/p>\n

_<\/p>\n

Uma das formas de vender mais \u00e9 saber como organizar corretamente o espa\u00e7o de exposi\u00e7\u00e3o dos produtos.<\/p>\n

Quer aproveitar as previs\u00f5es para o mercado da constru\u00e7\u00e3o civil<\/strong>? Ent\u00e3o, descubra como expor tomadas e interruptores na sua loja<\/a> e venda mais!<\/p>\n

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O setor de constru\u00e7\u00e3o civil sofreu uma desacelera\u00e7\u00e3o nos \u00faltimos anos, mas depois de muitos desafios, a boa not\u00edcia.<\/p>\n","protected":false},"author":3,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[1137],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-lojista"],"acf":[],"yoast_head":"\n3 previs\u00f5es para o mercado da constru\u00e7\u00e3o civil - WEG Home<\/title>\n<meta name=\"description\" content=\"Quer conhecer as principais previs\u00f5es para o mercado da constru\u00e7\u00e3o civil nos pr\u00f3ximos anos? 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