{"id":207,"date":"2018-01-05T08:00:31","date_gmt":"2018-01-05T11:00:31","guid":{"rendered":"https:\/\/www.weg.net\/tomadas\/blog\/?p=207"},"modified":"2018-01-05T08:00:31","modified_gmt":"2018-01-05T11:00:31","slug":"como-construcao-civil-pode-crescer-com-o-diy","status":"publish","type":"post","link":"https:\/\/www.weg.net\/weghome\/blog\/arquitetura\/como-construcao-civil-pode-crescer-com-o-diy\/","title":{"rendered":"Como a constru\u00e7\u00e3o civil pode crescer com o DIY"},"content":{"rendered":"

Voc\u00ea j\u00e1 ouviu falar em Do It Yourself? O termo, de origem inglesa, que em tradu\u00e7\u00e3o livre significa \u201cfa\u00e7a voc\u00ea mesmo\u201d, se tornou um nicho de mercado e de potencial investimento. Principalmente para a constru\u00e7\u00e3o civil, que pode crescer \u2013 e muito \u2013 com o DIY.<\/p>\n

A origem deste movimento teve in\u00edcio durante a d\u00e9cada de 1950 nos Estados Unidos, momento em que as pessoas buscavam maneiras de reformar a casa sem gastar muito dinheiro. A alternativa era criar e transformar colocando a m\u00e3o na massa fazendo sua pr\u00f3pria reforma.<\/p>\n

Nos \u00faltimos anos, esse estilo de vida ganhou for\u00e7a com a instabilidade econ\u00f4mica mundial e a populariza\u00e7\u00e3o da internet, para transformar itens da casa e objeto decorativos reutilizando coisas ou criando com itens de baixo custo.<\/p>\n

\"diy-construcao-civil\"<\/p>\n

Oportunidade para a constru\u00e7\u00e3o civil<\/h3>\n

Hoje, existem milhares de revistas, sites, blogs e canais no YouTube especializados em dicas e tutoriais de fa\u00e7a voc\u00ea mesmo, popularizando e facilitando o acesso a esse tipo de conte\u00fado.
\nAssim, as pessoas podem construir e fazer m\u00f3veis, reformas e artigos decorativos sem precisar contratar algu\u00e9m para faz\u00ea-lo. Uma alternativa econ\u00f4mica,\u00a0al\u00e9m de ser muito ecol\u00f3gica.<\/p>\n

Esse movimento tem atra\u00eddo pessoas interessadas por motivos que v\u00e3o al\u00e9m do dinheiro, como a oportunidade de fazer algo de autoria pr\u00f3pria, ser um momento de terapia e descobrir algo novo. Por isso \u00e9 t\u00e3o importante para o mercado ficar de olho neste estilo de vida.<\/p>\n

Se antes as empresas voltadas para constru\u00e7\u00e3o civil tinham seu faturamento garantido porque os consumidores compravam o servi\u00e7o completo, hoje elas precisam se adaptar e apostar no DIY de maneira inovadora.<\/p>\n

Oferecer confian\u00e7a e gerar valor atrav\u00e9s da sua marca \u00e9 a nova maneira que as empresas est\u00e3o encontrando para conquistar os clientes<\/a>, que n\u00e3o buscam apenas o produto, mas um posicionamento da marca e o que ela agrega aos seus consumidores.<\/p>\n

Veja algumas possibilidades e tend\u00eancias para as empresas inovarem com neste setor.<\/p>\n

Invista em treinamento<\/h3>\n

Ofere\u00e7a aos seus consumidores treinamentos on-line ou presenciais e ensine-os a fazer instala\u00e7\u00f5es de produtos.<\/p>\n

V\u00eddeos on-line<\/h3>\n

Disponibilize v\u00eddeos com tutoriais sobre manuten\u00e7\u00e3o e reparo de equipamentos, com dicas e truques aos consumidores.<\/p>\n

Alugue sem medo<\/h3>\n

Ofere\u00e7a o servi\u00e7o de aluguel de m\u00e1quinas e equipamentos. Com reparos ou cria\u00e7\u00f5es pontuais, comprar alguns tipos de equipamentos pode ser um investimento muito alto para os consumidores. Voc\u00ea pode criar um novo modelo de neg\u00f3cio ao oferecer esses maquin\u00e1rios em formato de aluguel.<\/p>\n

\"DIY-3\"<\/p>\n

Venda de pe\u00e7as-chave<\/h3>\n

Com o crescimento do movimento DIY, invista em materiais e ferramentas que s\u00e3o itens-chave para o segmento e com boa rotatividade.<\/p>\n

Invista em influenciadores digitais<\/h3>\n

Contratar pessoas com grande influ\u00eancia digital para o seu tipo de consumidor ajuda a ampliar o alcance da sua marca. Essa \u00e9 uma a\u00e7\u00e3o de grande impacto, desde que voc\u00ea conhe\u00e7a muito bem o que o seu p\u00fablico gosta de ver e consumir na internet ou nas m\u00eddias sociais.<\/p>\n

Fa\u00e7a eventos<\/h3>\n

Aproveite para promover sua marca com eventos voltados para este nicho, com workshops e feira de produtores artesanais. Fa\u00e7a parcerias e busque surpreender o seu p\u00fablico.<\/p>\n

Gostou? Aproveite e leia este artigo com 8 fatores de sucesso no varejo de materiais de constru\u00e7\u00e3o!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea j\u00e1 ouviu falar em Do It Yourself? O termo, de origem inglesa, que em tradu\u00e7\u00e3o livre significa \u201cfa\u00e7a voc\u00ea mesmo\u201d, se tornou um nicho de mercado e de potencial investimento.<\/p>\n","protected":false},"author":3,"featured_media":210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[100,292,293,294,295,296,297,298,299,300],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitetura","tag-construcao-civil","tag-construcao-civil-diy","tag-consumidores-e-diy","tag-dicas-de-diy","tag-diy","tag-do-it-yourself","tag-faca-voce-mesmo","tag-gestao-inteligente","tag-negocios-e-diy","tag-oportunidade-para-a-construcao-civil"],"acf":[],"yoast_head":"\nComo a constru\u00e7\u00e3o civil pode crescer com o DIY<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea trabalha com a constru\u00e7\u00e3o civil, veja algumas 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