Cia Canoinhas is one of the largest companies in Santa Catarina, state in the South Region of Brazil, and, through its responsible and sustainable environmental management, makes constant investments in new technologies. It was for such purpose that the company has increasingly reduced electricity consumption by modernizing the driving systems in its manufacturing plant in close partnership with WEG.

Electricity is currently one of the main inputs for the toilet paper and paper napkin market. For this reason, Cia Canoinhas maintains investments in energy efficiency projects to achieve energy savings and reduce motor maintenance expenses. 

Due to the excellent results from the replacement of 31 old induction motors with high efficiency motors of WEG W22 IR3 Premium line, in 2016, through ANEEL/Celesc Energy Efficiency Program (PEE ANEEL/Celesc), the company expanded the project. This year the company purchased 63 W50 and W22 IR3 Premium electric motors, which meet the new minimum performance level for low voltage electric motors, in force since August 30, 2019. The new motors, with losses between 10% and 40% lower than the previous ones available on the market, were installed in a new machine, acquired in November 2018, to expand and accelerate the tissue paper production. 

Cia Canoinhas operates in the segments of toilet paper, paper towels and paper napkins, with the brands Fofinho, Fofinho Absolute, Bambino, Sorella and Sorella Absolute. 

For WEG, the projects carried out at Cia Canoinhas represent an example of continuous work for the pulp & paper segment, ensuring equipment reliability, application versatility and much more energy efficiency.