Ceolin Group, a benchmark in agribusiness and responsible for more than 17,000 hectares of rice production between Uruguaiana (RS), Brazil, and Argentina, adopted WEG Smart Machine (WSM) as part of its strategy to modernize irrigation operations. Digitalization became essential due to new requirements from Brazil’s National Water and Basic Sanitation Agency (ANA), which mandates accurate monitoring of water withdrawal from the Uruguay River, a key resource for farming in the region.

With 170 pumping stations spread across vast and remote areas, operations required constant travel for on-site inspections. This dynamic increased costs, exposed teams to risks, and delayed response times to failures. In some cases, pumps remained inactive for long periods until intervention was possible, directly impacting crop productivity. “We needed a smarter and more efficient way to operate, freeing up resources for strategic activities,” explains Adriano A. Lottermann from Ceolin Group. “We were looking for alternatives that would allow remote monitoring and control, and our regular conversations with the WEG team helped us understand the potential of WEG Smart Machine.”

The need for a more predictable and integrated solution became even clearer in the daily routine of automation teams. “Before, we carried out scheduled inspections, but often the next day a pump was already blocked due to some event,” says Jossoel Meurer, leader of Ceolin’s automation team. “Our biggest challenge was increasing inspection frequency to ensure pump availability, and that was only possible with a platform that allowed us to see everything in real time.”

In response to these challenges, WEG implemented a complete digitalization solution. With WEG Smart Machine, pumping stations began to be remotely monitored, with real-time data updates, event history, and integrated cameras for visual inspection. The platform consolidated essential information for strategic decision-making and eliminated the need for constant visits to the stations. The entire pumping system also gained features such as remote on/off control, programmable PLC logic, and instant alerts sent via the WEG Digital Notify app.

Operations were further strengthened with continuous asset monitoring through WEGscan100 and Motion Fleet Management (MFM), enabling predictive maintenance and ensuring greater availability of motors and pumps. Sensors and cameras also enhanced asset security, recording intrusions and promptly alerting the team.

Digitalization delivered tangible results: a significant reduction in travel by the technical team, improved control of electrical and mechanical failures, compliance with regulatory water-use requirements, and the integration of multiple systems into a single platform. “Collecting and analyzing field data is essential for decision-making. With WEG’s solution, we can monitor critical variables such as failure type, downtime, and event recurrence, ensuring safer and more efficient management,” highlights Matheus Oliveira Momoli from Ceolin Group.

By transforming the operation of its 170 pumping stations, Ceolin Group strengthens its commitment to efficiency and sustainability, while WEG reinforces its role as a technology partner to agribusiness, driving digitalization and operational advancement across the sector.