WEG has just launched a specific area on the website dedicated to press service. The “Press Room” is an initiative in order to optimize the work of journalists dedicated to covering corporate affairs content. The new resource is a great advantage for professionals in the area who want to check information, ask questions, find a corporate contact and other functionalities.
The page will serve to store news produced and published by WEG's press office, keep numbers and company statistics updated, receive requests from journalists and register contacts. In addition, the page contains a complete photo archive with high definition images of spokespersons, business areas, branding and institutional photos.
The launch of the Press Room is intended to further strengthen the company's relationship with the press. WEG values the security and reliability of its information, and an updated channel dedicated to journalists is the easiest and fastest way to guarantee the quality of information about the company.
Recently, the company also launched its new global marketing campaign. The new slogan “Driving Efficiency and Sustainability”, marks the beginning of a new phase of the company's institutional communication. A way of communicating the evolution in positioning, which reinforces what WEG already has as a practice: the contribution to building a more efficient and sustainable world.