WEG announces new investments in the United States as part of its growth strategy in the North American coatings market, expanding its capacity to serve local customers with an increasingly complete portfolio of high-performance industrial coatings. 

The initiatives include the inauguration of a new coating manufacturing site and distribution center in Manitowoc, Wisconsin, as well as the opening of a new coating distribution center in Duluth, Georgia. 

The new unit in Manitowoc will be dedicated to producing Heresite Protective Coatings technologies, a North American company specialized in industrial coatings for severe environments, whose assets were acquired by WEG in 2025. The operation strengthens the company’s coating business by incorporating high value-added solutions for critical applications such as HVAC, oil & gas, and water treatment, expanding WEG Coatings’ competitiveness in segments with higher technical requirements. 

Complementing this industrial expansion, the new Distribution Center in Duluth, Georgia, expands the logistics structure of WEG’s Coatings Unit in the country, ensuring greater product availability, shorter delivery times, and proximity to key consumer hubs. The new DC will serve as a strategic hub for the distribution of industrial coatings, anti-corrosive coatings, and solutions aimed at high-demand applications, directly supporting the commercial expansion of the operation in the United States. 

“These investments represent an important step toward the sustainable growth of our paint business in North America. By combining local production, specialized technology, and more efficient logistics, we are expanding our capacity to serve different industrial sectors with high-performance solutions,” says Rafael Guerreiro Torezan, Managing Director of WEG Coatings.